Private Label vs White Label: Is There Really a Difference?
“Dripshipper produces great coffee with your brand label. The customer service is amazing. Super nice and very helpful.”
- Michael Clopper
When you start looking into selling products under your own brand, you’ll hear two terms over and over:
private label and white label.
Some people will tell you there’s a big difference.
Others use the terms like they mean exactly the same thing.
Here’s the truth:
👉 For most people starting a brand, they basically mean the same thing.
Both private label and white label let you:
- Sell products made by someone else
- Put your name, logo, and brand on them
- Control how you market, price, and sell
Some small technical differences exist (private label usually means more customization; white label might be more “off the shelf”), but if you’re launching your own brand — what matters is simple:
You get to sell it like it’s yours.
You build the brand your customers connect with.
In this guide, we’ll use private label because it focuses on building something unique and recognizable — and that’s exactly what you’re about to do.
Why You Don’t Need to Overthink It
A lot of first-time founders get stuck on the terminology.
They spend hours comparing definitions when they could be building.
Here’s the bottom line:
Whether you call it white label or private label, you’re creating a brand your customers will remember — and that’s what actually matters.
- No need to invent a product from scratch
- No need for expensive manufacturing or warehouses
- Just pick a product, add your flavor (visually and creatively), and start selling
You’re not trying to win a terminology debate.
You’re here to launch a business.
So let’s keep it simple — and get into the products you can build your brand around.
What Are Private Label Products?
Private label products are goods that are made by someone else but sold under your name, your logo, and your brand.
You don’t need to build a factory, invent a new formula, or hold thousands of units in your garage.
Instead, you partner with a supplier or manufacturer who already makes a great product…
Then you brand it as your own.
That means:
- You choose how it looks (label, name, style)
- You decide how it’s priced and sold
- You create the story that goes around it
You’re Building the Brand — Not the Product
Think of private label as plug-and-play for entrepreneurs.
You skip the hardest part (creating a product from scratch) and go straight to what matters:
Building something customers connect with.
This is how a ton of successful brands started — not by inventing a whole new product, but by making an existing product look and feel better, more relatable, more trustworthy.
30+ Private Label Product Ideas to Inspire Your Brand
You can private label almost anything today. From daily essentials to niche luxury goods.
Here’s a list of popular (and proven) product types you can launch under your own brand.
These categories are great for beginners because they have steady demand, strong branding opportunities, and easy access to suppliers.
Food & Drink
- Coffee (beans, ground, pods)
- Tea (loose leaf, bagged, flavored)
- Protein bars and snacks
- Nut butters (peanut, almond, specialty blends)
- Honey and natural sweeteners
Recommended Supplier:Dripshipper
Beauty & Personal Care
- Skincare (moisturizers, serums, masks)
- Haircare (shampoos, conditioners, treatments)
- Body lotions and creams
- Bath bombs and salts
- Lip balms and oils
Recommended Supplier:Blanka
Supplements & Wellness
- Multivitamins
- Protein powders
- Collagen supplements
- Herbal capsules (ashwagandha, turmeric, etc.)
- Pre-workout and energy blends
Recommended Supplier:Rocktomic
Apparel & Accessories
- T-shirts and hoodies
- Hats and beanies
- Socks
- Tote bags
- Fitness wear (leggings, gym gear)
Recommended Supplier:Teelaunch
Home & Lifestyle
- Candles
- Essential oils
- Eco-friendly cleaning sprays
- Reusable kitchenware (cups, bags, wraps)
- Throw blankets and towels
Recommended Supplier:Candle Builders
Pets
- Dog treats and chews
- Pet grooming supplies
- Pet supplements (joint support, calming chews)
- Pet toys
Recommended Supplier:Natural Pet Innovations
Fitness
- Resistance bands
- Foam rollers
- Yoga mats
- Fitness trackers (basic models)
Recommended Supplier:Logotech
🚀 Pro Tip:
Start simple.
Choose one or two products you feel excited about, then build your brand around them first.
You can always expand later, but starting focused gives you the best chance to launch strong and build customer loyalty.
How to Start Your Private Label Brand (Simple 5-Step Guide)
You don’t need a warehouse, a factory, or millions of dollars to start a real brand today.
With private label products, launching is faster and easier than you might think.
Here’s the simple path to get started:
Step 1: Choose Your Product
Pick a product category that fits your interest and your ideal customer.
If you love coffee culture, start with a private label coffee brand.
If you’re into skincare, launch a clean beauty line.
If you're passionate about fitness, offer branded supplements or workout gear.
Start with one product or a small collection — you can grow from there.
Step 2: Find a Private Label Supplier
Look for a supplier who already makes high-quality versions of the product you want to sell.
Important things to check:
- Product quality and certifications
- Minimum order quantities (MOQs)
- Labeling and packaging options
- Fulfillment and shipping support (especially if you want it hands-off)
Some suppliers, like Dripshipper for coffee, handle everything from production to fulfillment — making it even easier to focus on branding.
Step 3: Build Your Brand Identity
This is where you get creative.
- Choose a brand name that fits your vibe
- Design a logo that feels professional
- Pick your brand colors and typography
- Decide what your brand stands for (fun, luxury, eco-friendly, etc.)
Your brand is the emotional connection people will have with your products — so make it personal and real.
Step 4: Customize Your Packaging
Most suppliers allow you to upload your own label designs or customize packaging choices.
Packaging is a big deal.
It’s the first thing people see, touch, and post on social media.
Make it clean, attractive, and true to your brand style.
(And don’t overcomplicate it — simple is often better when you’re just starting out.)
Step 5: Launch Your Store
Once you have your product, brand, and packaging ready, it’s time to go live!
You can:
- Open an online store (Shopify is a great starting point)
- Sell through marketplaces (Amazon, Etsy)
- Sell locally at events, markets, or through partnerships with local shops
The key is just to start.
You’ll improve and grow as you learn from real customers.
Why Coffee (and a Few Other Categories) Are Great First Private Label Products
“I would like to keep this app all to myself! Set up is simple, and I am happy with the labeling choices. This app has been very easy to use, and customer service has been very responsive...”
- Banshee Cinder Coffee
Not every product is created equal when it comes to launching a private label brand.
Some products have built-in advantages that make them easier to start with. Especially for beginners.
Here’s why coffee (plus a few other categories) stand out:
☕ Coffee
- Massive everyday demand — Coffee is part of daily routines for millions.
- Emotional branding — People bond with their favorite coffee brands like they do with clothing or music.
- Low upfront cost — With partners like Dripshipper, you don’t need to roast beans or buy warehouses full of inventory.
- High repeat purchases — Coffee drinkers reorder often, which means more lifetime customer value.
🧴 Skincare
- High margins — Good skincare often sells at premium prices.
- Strong brand loyalty — Customers tend to stick with skincare brands that work for them.
- Customizable — Many private label suppliers offer variations for different skin types or scents.
💊 Supplements
- Exploding demand — Health and wellness is a massive, growing market.
- Subscription-friendly — Supplements lend themselves to monthly auto-ship models, boosting revenue predictability.
- Brand trust = big wins — Customers rely heavily on brand trust when choosing supplements.
🕯️ Candles and Home Goods
- Gift-ready — Candles, towels, and eco-friendly cleaning goods are popular as gifts.
- Design-driven — Beautiful packaging can elevate a simple candle into a premium-feeling product.
- Low technical risk — Unlike food or supplements, home goods have fewer compliance requirements.
🚀 The Big Idea:
Pick a category where you can stand out — through your story, your style, or your focus.
Starting with an easy-to-brand, emotionally engaging product (like coffee, skincare, or supplements) gives you the best shot at quick wins and brand loyalty.
We're so excited to work with you!Click the button below, and let's get started!!!
Help Me Start My Coffee Brand
"We love DripShipper and have been using it for the past 18 months. It's a fantastic way to build a coffee store on Shopify. We use it with PayWhirl to sell coffee subscriptions and I can't recommend it enough. Give it a try!"
- America Coffee Co.
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